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AuthorityInterviews and publications
Where Filipa has shared knowledge about SEO, GEO and ASO: podcasts, books and articles.
Events and talks
Podcasts and interviews
InterviewMarketing, SEO y GEO en Purina y Zooplus: ¿qué hacen para aparecer en ChatGPT?
Ahrefs interview with Sebastián Noguera (Purina) and Marian Rodriguez (Ahrefs), September 2026. In Spanish
Read the interview →
PodcastGEO: cómo trabajar la visibilidad en las plataformas IA
Marketing4eCommerce, April 2026, in Spanish. With Civitatis, Zooplus and Ahrefs
Read or listen →
PodcastA Sneak Preview of SEO in 2026
Majestic SEO Podcast, December 2025, with David Bain and panelists
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PodcastWhat Changed in SEO in 2024?
Majestic SEO Podcast, December 2024, with David Bain and panelists
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PodcastHow do you target audiences using SEO?
The Knowledge Panel Show, September 2022, with Dixon Jones and panelists
Watch or listen →
PodcastSEO in Spanish vs SEO in English
The Knowledge Panel Show, episode 23, May 2022, with Dixon Jones and panelists
Watch or listen →
Books
- Book
SEO in 2027
Featured in the book
View the book → 
BookSEO in 2026
Contribution: “Improve retention and conversion through App Store Optimization”
Read the contribution →
BookSEO in 2025
Contribution: “Freshen up your existing content”
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BookSEO in 2024
Contribution: “Keep EEAT at the forefront of your mind”
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BookSEO in 2023: The World’s Leading SEO Experts
Contribution: “Focus on users”
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Articles
Mentions
MentionQuoted in an ASO case study: seasonal app icons for zooplus
yellowHEAD, January 2026. A/B tests of seasonal icons on Google Play
Read the case study →
MentionNamed one of the “awesome SEOs to follow” in SEOFOMO
The SEOFOMO newsletter by Aleyda Solís, May 2023
See the mention →
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