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GEO · AI searchBe the answer when people ask AI
Generative Engine Optimization for brands that want to be found, understood and cited in ChatGPT, Gemini, Perplexity and AI Overviews.
What GEO with seolipa includes
GEO builds on solid SEO and adapts it to how AI systems find and quote information.
- AI visibility auditHow the brand appears today in ChatGPT, Gemini, Perplexity and Google AI Overviews: mentions, citations, accuracy and gaps.
- Content and entity optimisationMake the brand, products and expertise clear, consistent and easy for AI systems to understand and quote.
- Technical foundationsCrawlability, structured data and site signals that help both search engines and AI assistants read the site.
- Authority and mentionsStrengthen the third-party sources and mentions that AI answers tend to rely on.
- MonitoringTrack visibility across AI platforms over time, so changes are measured and not guessed.
GEO questions
What is GEO?
GEO, or Generative Engine Optimization, is the practice of making a brand visible and citable in answers generated by AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews.
Is GEO different from SEO?
They are closely related. Strong SEO is a base for GEO, but GEO adds a focus on how brands and content are understood, summarised and cited by AI, not only ranked in a list of links.
Can results in AI answers be guaranteed?
No. AI systems change constantly and no one controls their answers. GEO work improves the odds with solid content, clear signals and measurement.
GEO works best next to SEO for websites. Have an app? See ASO.
Let’s talk organic.
Tell seolipa about your website, app or AI visibility goals, or write directly.