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ASO · App Store OptimizationASO that turns app store searches into installs
Organic growth for mobile apps on the App Store and Google Play: be found for the right keywords and convert more visits.
What ASO with seolipa includes
From keywords to creatives, everything that affects how an app ranks and converts in the stores.
- ASO auditReview of the current App Store and Google Play listings, keywords, creatives and ratings against competitors.
- Keyword researchFind the terms people use to search for apps like yours, per store and per market.
- Metadata optimisationTitle, subtitle, keyword fields and descriptions written to rank and to convert.
- Creative directionIcon, screenshots and preview video guidance that turn store visits into installs.
- LocalisationListings adapted to each market and language, including English, Portuguese and Spanish.
- Tracking and reportingFollow rankings, impressions, conversion and installs, and iterate on what the data shows.
ASO questions
What is ASO?
ASO, or App Store Optimization, is the process of improving an app’s visibility in the App Store and Google Play and increasing the share of store visits that become installs.
How is ASO different from SEO?
ASO applies the same organic logic to app stores instead of Google. It covers keywords and metadata, but also creatives, ratings and conversion inside the store listing.
Does ASO work for both iOS and Android?
Yes. The App Store and Google Play rank apps differently, so each listing is optimised for its own store.
Let’s talk organic.
Tell seolipa about your website, app or AI visibility goals, or write directly.